Workforce Futures Roundtable (Pilot)

25th November 2009, One Great George Street, London

Client:
Hays plc

Objectives:
To run a pilot roundtable event that would:

• Create and maintain direct relationships with HR decision-makers in the public sector
• Position Hays as an agenda-setter and thought-leader on key workforce issues
• Generate sales leads through new contacts
• Strengthen and build on existing relationships with heads of HR
• Build a solid foundation from which to roll-out a full programme in 2010

Our Brief:
Revolution was asked to organise a new series of intimate roundtable events for Hays, that would enable them to engage directly with senior executives in the public sector around the area of HR / workforce strategy. The concept would be tested in Autumn 2009 (as a pre-cursor to a regular programme of events in 2010) and would aim to attract 10-12 HR Directors / Managers from Central Government to hear from a compelling guest speaker and participate in an interactive discussion around a central theme.

Results:
Revolution created a strong new event brand for the roundtable series, to be known as Workforce Futures, facilitated by Hays. Organised on a shortened timescale, the pilot event focused on the area of “Less is More: The workforce skills conundrum” and featured Duncan Brown, Director for HR at the Institute for Employment Studies (IES) as a guest speaker.

The first event was formatted as a morning roundtable discussion plus a sit-down networking lunch at One Great George Street: a high-quality, easily accessible venue near Westminster. Guests were targeted on a highly personalised invitation-only basis, using a co-ordinated programme of post, email and telephone marketing.